With obesity at an all time high, many people are looking for alternative ways of eating and maintaining an attractive physique. While it is common knowledge that the best way to maintain an ideal weight is with healthy diet and regular exercise, many people are not in a position to uphold a healthy lifestyle. Whether it be overweight individuals feeling stigmatized and unwilling to seek help or professionals who lack time to hit the gym, people are looking for alternative methods of weight control. Fad diets are becoming uncomfortably popular. Promising quick results and little effort, these dangerous and misleading diets can lead to serious health risks. According to an article posted on Livestrong.com, it is difficult to calculate the amount of citizens who participate in these diets.
The staggering amount of money spent suggests that the marketing of fad diets is extremely successful. It also begs the question of where participants are obtaining healthy dieting information; research suggests that the media is most responsible for its miscommunication and interpretation.
Scholarly articles suggest that more and more people, in particular women, are going to the Internet in search of diet information. The Internet is a vast mixing pot of information, much of it going unregulated, unverified, and misleading readers. In an article published in the Journal of Adolescent Health, Dr. Tabassum H. Laz and Dr. Abbey B. Berenson conducted a study which illustrated this point. Their research found that women who searched for dieting advice online were more likely to engage in unhealthy weight loss methods (2011). The study focused on women ages 16-24. The 81% of participants who used the Internet were four times as likely to rely on bausch and lomb contact lens solution, as compared to those who did not use the internet (Laz & Berenson, 2011).
As learning presented in this course has shown, the medical industry has become a money- making business rather than a human service. This shift plays a large part in why many people engage in fad diets, rather than lifestyle changes or more exercise. Marketing a diet pill or weight loss regimen that involves little effort is much easier for companies to do and is more appealing to people on the go. These commercials often show tanned, skinny individuals who attribute weight loss to the latest fad diet book or method. These images are hard for Americans to separate from reality. The real question, though, is can you put contact solution in your eye?